Surge in Licensed Toys: Boosting Profits in 1999
Surge in Licensed Toys
In New York, a significant surge in toys linked to licensed franchises has been reported, indicating a robust profit source for the entertainment sector.
According to a recent trade group report, the share of the overall toy market attributed to these licensed products soared to 46% in 1999, up from 35% in 1996. This information was unveiled during a preliminary...